Restaurant cooks up 19% savings with e-commerce, single supplier and rebate

ERA print experts asked to trim fat

When a chain of restaurants in the Southeast wanted to serve up savings, the corporate office asked Expense Reduction Analysts (ERA) to trim the fat.

ERA Consultants with industry expertise reviewed printing expenses for the corporate headquarters and about 17 corporate-owned restaurants. They spent hundreds of thousands of dollars each year on menus, catering brochures, promotional items such as posters and table tents and various other materials. Over time, as the restaurant chain grew and its printing needs expanded, they used as many as six different suppliers.

E-Commerce spices up reporting capabilities

After grilling suppliers on product and service capabilities, quality assurance programs, management reports and financial strength, ERA recommended using a new supplier ─ one with a sophisticated e-commerce system, national presence and multiple production locations, including one close to the corporate office.

By using the new supplier’s e-commerce system, all the restaurants in the chain can order branded products from inventory and customized materials through print- on-demand. Corporate can spice up its reporting capabilities by monitoring usage trends, identifying purchase patterns and forecasting demand.

Savings will be savored for years

ERA added zest to the menu by negotiating a rebate for the client on its printing purchases to offset upfront charges to launch the branded e- commerce site. The rebate will continue about two or three years until set-up costs are negated.

The client is likely to savor far greater savings because additional franchise-owned restaurants will be able to place orders using the new printer’s efficient and cost-effective e-commerce system.

With e-commerce, the restaurants can now order branded products from inventory and customized material through print on demand.

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